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Empathy, Inclusion, and Sustainability, drive my passion for design. As a designer, strategist, and educator, I blend philosophical and psychological insights with qualitative and quantitative user research to solve challenges across digital and physical experiences. With a diverse background spanning corporate, agency, startup, and academic environments, I bring a broad perspective to designing for various industries, platforms, and audiences.resonate with users.
360 DESIGN APPROACH
Strategy: Conducting, analyzing, and synthesizing data insights.
I believe in the power of data-driven design. My strategic approach starts with in-depth research and analysis to uncover key needs and challenges. By synthesizing these insights, I create thoughtful, innovative solutions that are both effective and impactful.
Design: Envisioning, aligning, and refining creative concepts.
My design process is both visionary and collaborative. I explore creative concepts that push boundaries while aligning with business goals and user needs. Through iterative refinement, I craft solutions that are both aesthetically compelling and highly functional.
Education: Informing, instilling, and operationalizing product cycles.
I am committed to continuous learning and education, keeping up with the latest trends and best practices while fostering a culture of design thinking. My goal is to create sustainable, innovative, and user-centric product cycles that drive long-term success.
SHARING EXPERTISE
MCAD Adj. Professor
Develop and teach a user experience curriculum, guiding students through the activities, methods, and approaches involved in each stage of UX design.
UX/UI
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RESEARCH
PROTOTYPING
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MOBILE /DESKTOP
UX Advocate
Engage with emerging designers in the local UX community to share knowledge, inspire, and support one another throughout their journeys.
UX/UI
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DESKTOP
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MOBILE WEB
Adobe XD Live Stream
Serve as a guest speaker and presenter at Adobe's San Francisco headquarters, sharing my expertise in design systems with their live stream audience.
UX/UI
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ADOBE XD
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DESIGN SYSTEMS
USBank
Lead Experience Designer
April 2023 - Current
As a lead user experience designer, I work collaboratively with various teams to achieve internal goals and meet customer requirements by crafting web and mobile experiences. I actively collaborate with team leaders to articulate and align business requirements, consulting with development and accessibility teams to verify that proposed solutions are not only technically viable but also responsive to a wide range of user needs.
Instrument
Lead Strategist / User Experience
March 2022 - Nov 2022
Collaborate closely with key stakeholders and internal teams to develop web and app features, utilizing strategic frameworks, research methodologies, and design resources. Partner with team leads to ensure that feature requirements are captured, researched, and stress-tested in order to meet both client expectations and user goals within designated timelines.
Freelance
UX/UI Design & Strategist
January 2020 - Current
As a Lead UX/UI Designer, I offer a range of services that involve user experience and strategy deliverables for mobile and web applications, such as preliminary (discovery) and secondary research, ethnographic research, design audits, journey mapping, low and high-fidelity wireframe creation, prototyping, presentation design, project roadmap development and management, workshop facilitation, and marketing and branding strategic vision and asset creation.
Ventech Solutions
Sr. UX/UI Design & Strategist
October 2020 - Feb 2022
Develop project timelines within an agile framework that include discovery research phases and ongoing project initiatives, ensuring the overall success of the project. Create both qualitative and quantitative research strategies to extract consumer insights and identify highly valued goals and needs for clients and project personas.
Design Center
UX/UI Designer
Januaray 2020 - Jun 2020
Design web and native mobile applications for iOS and Android platforms. Manage project timelines using agile sprint methodologies and facilitate design thinking workshops with clients to ensure effective collaboration and timely delivery of high-quality products.
Knock Inc
Environmental & Experience Designer
September 2017 - Jan 2020
As a designer, I am proficient in a range of software tools including Adobe XD, Sketch, Adobe CC, Auto-Cad, SketchUp, and KeyShot, which I utilize to develop innovative solutions for both digital and physical experiences. To achieve this, I begin by creating persona storyboards that help to identify consumer pain points, needs, goals, emotions, that help to identify consumer pain points, needs, goals, emotions, and motivations, allowing me to tailor my designs to meet the needs of end-users.
EMPLOYEMENT HISTORY
NOTABLE PROJECTS & PLATFORMS
MCAD
CE Adj. Professor
June 2022 - Current
Provide a comprehensive education in user experience design to students through a series of online courses featuring lectures, demonstrations, peer reviews, critiques, and more. The courses, titled "User Experience Design & Concepts" and "Design Systems & Prototyping," cover a range of topics including the different stages and methods of research, design, testing, and prototyping.
Adobe
Global Live Stream - User Experience
October 2019
Using Adobe XD, I teach designers how to create brand identity boards that include essential components such as colors, iconography, imagery, typography, grids, elements, animations, and components. In real-time sessions, I help designers to apply the design system they have created to a high-fidelity mobile wireframe.
Poplin
Head of Design (Contract)
January 2023 - Feb 2023
Develop and implement a comprehensive design system, complete with management procedures for adding and editing current design assets. Establish foundational guidelines for UX designers and strategists to build upon and utilize. Conduct user testing and analyze feedback to identify key performance indicators (KPIs).
COMPANIES AND COLLABRATIONS
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