Navigate Forward
Executive Career Advisors
Partner with organizations and individuals during critical times of career transition and growth.
Client
January 2024 - April 2025
Services
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User Interface Design
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User Experience Design
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Information Architecture
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Wireframing
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Prototyping
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Design System Creation
Summary
Mission
Navigate Forward needed a comprehensive website redesign to showcase their executive transition services and establish a more modern, professional online presence that would appeal to C-suite professionals.
My Contributions
I led the UX/UI design process from discovery through implementation, creating a cohesive design system, wireframes, high-fidelity mockups, and working closely with developers to ensure proper implementation.
Overview
Navigate Forward sought to transform their digital presence with a complete website overhaul that would elevate their executive coaching and career transition services. The project required developing an elegant, sophisticated web experience that reflected their premium positioning while creating an inviting atmosphere for C-suite leaders navigating career changes.
Challenge
The existing website failed to convey the premium nature of Navigate Forward's services and lacked emotional resonance with senior executives in transition. Our task was to create an interface that projected exclusivity and expertise while feeling supportive and understanding—essential qualities for connecting with accomplished leaders facing career uncertainty.
Solution
Our approach centered on crafting a dignified digital experience that mirrored the personalized attention Navigate Forward provides to its clients. We designed an intuitive interface featuring executive-friendly navigation, strategic placement of success stories, and thoughtfully integrated client testimonials from recognized industry leaders. The refined visual language employed sophisticated typography, judicious white space, and subtle interactive elements that communicated stability and confidence.
Results
The reimagined website established Navigate Forward as a digital leader in executive transition services, dramatically elevating their brand perception. Executive visitors began engaging deeply with the content, spending more time exploring service offerings and reaching out for consultations. Client feedback confirmed the site now properly reflected the exceptional quality of their in-person services and consultative approach.
Impact
The redesign delivered dramatic improvements over the previous underperforming site.
30%
Increase in qualified inquiries
+3.5min
Increase in average time on site
-45%
Decrease in bounce rate
THE PROCESS - STEP 1
Discovery & Research
Understanding the client's needs and the competitive landscape
Internal audit
I performed a comprehensive internal audit to evaluate the organization’s business goals, target audience, and service offerings. This analysis helped define clear objectives for the website redesign and pinpoint the unique value propositions that should be emphasized.
Competitive Analysis
I analyzed competitor websites to identify industry standards, best practices, and opportunities for differentiation. This research informed our strategy and helped position Navigate Forward effectively as a premium service provider in the executive coaching market.
Internal Audit
Previous site
THE PROCESS - STEP 2
Information Architecture
Organizing content for optimal user experience
Site Mapping
I created a comprehensive site map to organize content logically and ensure users could easily find information about services, team members, and success stories. This included main navigation categories and subcategories based on user priorities and business objectives.
User Flows
I developed user flows for key scenarios, such as learning about services, contacting a consultant, and accessing resources. This helped ensure the website structure supported important user journeys for executives in transition seeking professional guidance.
Low-fi wireframes
THE PROCESS - STEP 3
Design & Implementation
Creating a visually compelling and functional website
Visual Design
I crafted an executive-caliber visual identity that projected confidence, discretion, and expertise. The design system featured a sophisticated neutral palette accented with select bold elements, premium photography of real client interactions, and purposeful micro-interactions that guided users through the transition journey. Every visual element was calibrated to resonate with C-suite sensibilities while conveying empathy.
Responsive Implementation
Recognizing that senior executives operate across multiple contexts, I engineered a seamless multi-device experience that maintained sophistication on every screen size. The design adapted intelligently to device capabilities while preserving critical engagement paths, ensuring that whether a client accessed the site from their office desktop, iPad during travel, or smartphone between meetings, the experience remained consistent, intuitive, and impactful.