Nrby | Portfolio

My Work

About

Contact

NRBY Events

Connecting people to passions

Creating website re-brand and user experience event based experiences

Client

Nrby.io

April 2023 - July 2024

Services

UX Audit
UI/UX Design
Competitive Analysis
Wireframing
Prototyping
Design System Creation
Responsive Design
Dashboard Design

Summary

Mission

NRBY Events needed a comprehensive website redesign to improve event discovery for users and provide a more intuitive, powerful dashboard for event creators. The goal was to modernize the platform’s dark-themed interface while enhancing usability, mobile experience, and ticket purchasing efficiency.

My Contributions

I led the UX and UI redesign process from initial audit through high-fidelity mockups and prototyping. This included competitive analysis, information architecture, interactive design, and design system development, while collaborating closely with stakeholders and developers to ensure successful implementation.

Overview

NRBY Events connects users to local happenings through a bold, dark-themed interface with red branding. The platform caters to both event attendees and organizers, offering ticketing tools and predictive analytics. The redesign sought to elevate the user experience for both groups—streamlining event discovery, simplifying ticket purchases, and enhancing the event creator dashboard with more powerful tools.

Challenge

The existing platform had usability issues in its ticket purchase flow, inconsistent mobile performance, and limited discoverability features. While the dark theme made NRBY visually distinctive, it presented accessibility challenges and lacked visual hierarchy. For event creators, the dashboard was underutilized due to complex navigation and limited data visualization.

Solution

We reimagined the platform experience for both user types. The event discovery journey was made more intuitive with improved filtering, search, and map-based browsing. A cleaner event card layout and revamped detail pages ensured key information was easy to scan. For creators, the redesigned dashboard offered robust predictive analytics, improved attendee management, and streamlined event setup. The mobile interface was redesigned to optimize performance, form completion, and location-based discovery.

Results

The redesign positioned NRBY as a more competitive and user-centric platform in the event discovery space. Early testing showed improved clarity in the ticketing flow and increased user satisfaction with mobile usability. The upgraded dashboard empowered event creators with actionable insights, and a revamped checkout experience was optimized for higher conversion rates.

Impact

Users have an easier time searching and selecting events. Event creators have more flexibility and control over events with the new features

25%

Estimated improvement in mobile form completion rate

15%

Increase of event creators
joining Nrby

THE PROCESS - STEP 1

Discovery & Research

Auditing the existing platform and user experience

Desktop & Mobile Audit

I conducted a thorough review of NRBY's dark-themed interface and minimalist navigation. Key insights included a fragmented ticket purchase experience, underutilized profile pages, and accessibility challenges. On mobile, the 4-step checkout flow proved cumbersome, with inconsistent responsiveness and slow load times for image-heavy event pages.

User Experience Evaluation

I mapped friction points across the platform—particularly within the event detail pages and QR-code-based ticket distribution. I assessed accessibility issues and evaluated how clearly the platform communicated event data. A lack of hierarchy and weak social integration were major areas for improvement.

Audits

THE PROCESS - STEP 2

Competitive & Market Analysis

Positioning NRBY within the event tech ecosystem

Competitor Benchmarking

I compared NRBY’s platform against Eventbrite, Meetup, and Facebook Events—focusing on ticket flow, mobile performance, and dashboard usability. NRBY’s dark theme offered brand distinction, but lacked clarity and polish. Competitors excelled in user onboarding and category filtering, areas NRBY would need to strengthen.

Market Trends

I researched user preferences around event discovery, including personalized recommendations, map-based search, and streamlined checkout. Predictive analytics stood out as a strategic advantage for NRBY—highlighting an opportunity to lean into data-driven event promotion and sponsor integration.

THE PROCESS - STEP 3

Information Architecture

Creating a visually compelling and functional website

Site Mapping

I reorganized the main site structure around clearer categories and pathways: “Create Event,” “View Events,” “About,” and “Blog.” Relationships between event detail pages, profiles, and ticket flows were mapped out to ensure smoother user journeys.

User Flows

I redesigned core user flows—especially the 4-step ticket purchase process and event creator dashboard navigation—to reduce cognitive load and shorten completion time. Enhanced search and filtering were also included as part of the revised user discovery journey.

Site Mapping

THE PROCESS - STEP 4

Design & Prototyping

Crafting responsive, user-friendly interfaces

Wireframes & Prototypes

Low-fidelity wireframes addressed layout improvements for event cards, detail pages, and dashboards. I developed interactive prototypes of the ticket purchase flow, a redesigned creator dashboard, and mobile-first layouts—testing location-based discovery and QR-code delivery integrations.

User Testing

I conducted usability testing with a focus on the web and mobile checkout experience and dashboard functionality. Insights from these sessions guided refinements to the event creation process, visual hierarchy on detail pages, and confirmation messaging after ticket purchases.

THE PROCESS - STEP 5

Visual Design & Implementation

Building a polished, consistent design system

Visual Design System

I refined the dark theme for better readability and contrast, introducing a modern type system, expanded color palette, and a robust event card component library. Icons, animations, and photography guidelines were developed to support consistent branding.

High-Fidelity Mockups

Final designs included a bold homepage showcasing curated events, improved map-based discovery, streamlined checkout, and a reimagined event creator dashboard. Responsive layouts were optimized for mobile, tablet, and desktop usage, ensuring performance and consistency.